As a small business owner / manager, you know the value of a dollar. With so many competing demands on your resources, being careful with your time and money is critical. When it comes to discretionary spending on areas such as marketing, technology, or financial advice, you can easily tempted to go it alone, or […]
Tag Archives: strategy
Forget Strategy. Be Strategic Instead
A paperback version of organizational-development consultant Erika Anderson’s book entitled, “Being Strategic” has just been released. In it, she puts forth an excellent definition for her take on ‘strategy’, which she articulates as ‘consistently (making) choices that move you towards your goal’. The book is a welcome departure from the typical business book that talks […]