Tag Archives: social media

Social Media’s New Clothes

May 30, 2011 • Categories: Marketing • by

The Adam Ad Group out in British Columbia writes a Monday Morning Motivator column that is definitely worth your time. This week’s article (entitled The Emperor’s New Clothes) discusses the myths behind social media as the next great marketing tool for business. Social media has its place, but one should always approach it in the […]

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Don’t Let Social Media Be Your (Only) Strategy

May 26, 2011 • Categories: Marketing • by

Keep Focused on What Matters Most to Your Business If you’ve been lying awake wondering if you are tweeting enough, or if your Facebook page is getting ‘Liked’ enough, or if you should be ‘checking-in’ with Foursquare, organizing industry Meetups, or getting your blog posts ‘dug’ on Digg, Peter Shankman has this advice: get back […]

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The 10,000 Watt Spotlight on Customer (Dis)Satisfaction

October 13, 2010 • Categories: Customer Service • by

The results of an interesting survey have just been released that provide some strong support for a diligent and consistent commitment to customer service. The survey is one of the first we have read showing the impact customer service has in terms of shaping a company’s online reputation. It is worth reading the text of […]

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