Tag Archives: marketing strategy

The Dark Shadow of Groupon

June 10, 2011 • Categories: Marketing • by

I’ll give a mea culpa up front- I love being a Groupon consumer. It is an amazing way to ‘shop’ for deals on a vast array of services and products here in Toronto. At last count, the city had over 36 deal-of-the-day type sites, in all shapes and flavours. I can’t recall the last time […]

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Don’t Let Social Media Be Your (Only) Strategy

May 26, 2011 • Categories: Marketing • by

Keep Focused on What Matters Most to Your Business If you’ve been lying awake wondering if you are tweeting enough, or if your Facebook page is getting ‘Liked’ enough, or if you should be ‘checking-in’ with Foursquare, organizing industry Meetups, or getting your blog posts ‘dug’ on Digg, Peter Shankman has this advice: get back […]

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