Tag Archives: marketing

How To Answer Your Business Phone (Please!)

I love working with small businesses. I really do. The people I’ve met over the years have been amazing – inventive, creative, thoughtful, and above all, hard working. Which is why I shed a tear inside every time I call a small business and someone answers ‘Hello.’ Just ‘Hello’. Nothing else. Nada. I find this […]

The Dark Shadow of Groupon

I’ll give a mea culpa up front- I love being a Groupon consumer. It is an amazing way to ‘shop’ for deals on a vast array of services and products here in Toronto. At last count, the city had over 36 deal-of-the-day type sites, in all shapes and flavours. I can’t recall the last time […]