Tag Archives: case study

Forget Strategy. Be Strategic Instead

A paperback version of organizational-development consultant Erika Anderson’s book entitled, “Being Strategic” has just been released. In it, she puts forth an excellent definition for her take on ‘strategy’, which she articulates as ‘consistently (making) choices that move you towards your goal’. The book is a welcome departure from the typical business book that talks […]

‘Custom Software Development’ Not Just For Big Business

Say ‘custom software development’ to a small business owner, and you are likely to receive a look of dread and horror. Visions of really expensive software solutions taking twice as long to implement immediately come to mind, accompanied by many hair-pulling meetings with programmers explaining that ‘you didn’t specify that functionality.’ To be fair to […]