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How To Answer Your Business Phone (Please!)

I love working with small businesses. I really do. The people I’ve met over the years have been amazing – inventive, creative, thoughtful, and above all, hard working. Which is why I shed a tear inside every time I call a small business and someone answers ‘Hello.’ Just ‘Hello’. Nothing else. Nada. I find this […]

The Dark Shadow of Groupon

I’ll give a mea culpa up front- I love being a Groupon consumer. It is an amazing way to ‘shop’ for deals on a vast array of services and products here in Toronto. At last count, the city had over 36 deal-of-the-day type sites, in all shapes and flavours. I can’t recall the last time […]

Social Media’s New Clothes

The Adam Ad Group out in British Columbia writes a Monday Morning Motivator column that is definitely worth your time. This week’s article (entitled The Emperor’s New Clothes) discusses the myths behind social media as the next great marketing tool for business. Social media has its place, but one should always approach it in the […]

Don’t Let Social Media Be Your (Only) Strategy

Keep Focused on What Matters Most to Your Business If you’ve been lying awake wondering if you are tweeting enough, or if your Facebook page is getting ‘Liked’ enough, or if you should be ‘checking-in’ with Foursquare, organizing industry Meetups, or getting your blog posts ‘dug’ on Digg, Peter Shankman has this advice: get back […]